by Hooksett Chamber of Commerce | Jul 22, 2024 | Branding
Defining a brand’s personality is key in standing out in the digital landscape, using frameworks like Carl Jung’s archetypes and Sally Hogshead’s fascination triggers. Determining brand personality involves understanding its character, core values,...
by Hooksett Chamber of Commerce | Jun 3, 2024 | Branding
Behind-the-scenes videos (BTS) provide authenticity and transparency, boosting brand exposure and emotional connection with the audience. Sharing exclusive, behind-the-scenes content can increase social media following and visibility through engaging, shareable...
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