by Hooksett Chamber of Commerce | Aug 26, 2024 | Communication
The FTC has banned fake reviews and the use of bots to ensure transparency in online reviews, requiring businesses to disclose any material connections with reviewers. New guidelines prohibit businesses from posting false or misleading reviews and mandate that...
by Hooksett Chamber of Commerce | Aug 19, 2024 | Communication, Uncategorized
Constantly announcing minor changes can create confusion; businesses should focus on strategic messaging that highlights value and benefits. Effective brand positioning is key to customer loyalty, aligning messaging with brand values fosters trust over time....
by Hooksett Chamber of Commerce | Aug 12, 2024 | Child Care, Human Resources, Workforce
Access to quality child care is crucial for economic growth and small business sustainability, reducing employee absenteeism and boosting productivity. Employers, including big brands like Patagonia, are finding innovative ways to offer childcare solutions, enhancing...
by Hooksett Chamber of Commerce | Aug 5, 2024 | Communication, Leadership
Emotional intelligence (EQ) is critical for effective leadership, involving skills such as self-awareness, self-regulation, motivation, empathy, and social skills. Leaders with high EQ can manage relationships and team dynamics better, fostering a culture of trust and...
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